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Why WhatsApp Should Be An Integral Part Of Your Marketing Toolkit

06th Mar 2024
Why WhatsApp Should Be An Integral Part Of Your Marketing Toolkit

In today's fast-moving business world, being quick and flexible is super important. That's why lots of smart marketers are switching to WhatsApp. Big companies like Netflix, Adidas, and Saffola are already using it to talk to customers and promote their stuff. And it makes sense, considering over 2 billion people are using WhatsApp every month, and almost everyone opens messages within 30 minutes of getting them. That's a huge opportunity for businesses that are fast enough to grab it.

WhatsApp isn't just for marketing though. It's great for answering customer questions, giving updates, and solving problems too.

When it comes to promoting things, WhatsApp is really handy. You can easily tell people about your products, services, or brand.

Lots of top brands around the world use WhatsApp to connect with lots of different people, boost sales, fix issues fast, and build strong relationships with customers.

So whether you want to show off your products, turn leads into customers, or help people 24/7, we can help you do it quickly and easily using WhatsApp. Join the smart marketers who are using WhatsApp to change how businesses talk to people.

Why You Should Use WhatsApp Marketing for Your Business

Today, WhatsApp stands as the reigning champion of messaging platforms, boasting a staggering 2 billion active users every month. With a mind-boggling 100 billion messages exchanged daily, it's clear that WhatsApp has become an indispensable tool for businesses aiming to connect with global audiences, particularly in emerging markets.

Let's take a swift glance at the monthly user numbers in some key countries:

#1India535.8 million
#2Brazil148 million
#3Indonesia112 million
#4United States98 million
#5Philippines88 million
#6Mexico77 million
#7Russia66.7 million
#8Turkey60 million
#9Egypt56 million
#10Pakistan52 million

Remarkably, more than half of WhatsApp users check the app daily, underlining its pervasive presence in daily life.

According to a study, a whopping 53% of individuals express a preference for purchasing from companies accessible via chat.

In essence, WhatsApp isn't just a messaging app; it's a gateway to a vast and engaged audience, making it an indispensable asset for businesses aiming to thrive in the digital age.

Benefits of Using WhatsApp for Your Business Communication

By now, you know why WhatsApp is so popular with top brands across the world. Now, let’s look at some of the benefits of using WhatsApp for business and also how you can weave it into your marketing and communication strategy.

1.Build Relationships With Your Customers

In business, it's really important to keep talking to your customers even after they buy something. A survey found that more than half of people feel closer to a brand when they can chat with them. So, if you want to build a strong bond with your customers, using WhatsApp to talk to them is a no-brainer.

There are good reasons for this. Happy customers come back again and again, which means you spend less on finding new customers. Plus, loyal customers often tell others about your business, which helps spread the word. And by keeping in touch regularly, you can save a lot of money on keeping customers coming back.

2.Skyrocket Your Conversion Rates

In marketing, finding potential customers is pretty easy. But convincing them to buy from you? That takes some serious effort. To boost your chances of turning leads into sales, you've got to pick the right way to reach out to them in the first place.

We've all noticed how people nowadays are wary of getting marketing calls and emails. They're quick to label them as spam, and that's not good news for businesses. Picking the wrong way to reach out can mean wasting a lot of time and money.

That's where WhatsApp comes to the rescue. With WhatsApp, you can catch people's interest and gently guide them towards learning more about what you offer or even making a purchase. Lots of businesses have found that using WhatsApp really boosts their success rates.

Once you've made that first connection, your chances of turning a lead into a sale more than double if you keep messaging them. It's all about having a smart, connected marketing plan. And when you do it right, you'll see your conversion rates soar while spending less on advertising.

3.Increase Your Sales

Using WhatsApp for marketing can really boost your sales. Just by adding a WhatsApp chat button on your website, you make it super easy for visitors to ask questions. And once they do, you can send them more info about your products or any special deals you have. It's a great way to turn curious visitors into paying customers.

Research shows that people feel more comfortable buying from a company if they can chat with someone first.

Here's a cool trick: if you're running an online store, consider adding WhatsApp as a sales channel. It's perfect for retail businesses! Your potential customers can browse and buy your products right from WhatsApp, without even having to visit your website or come into a store. It's like shopping from the comfort of their own phone!

4.Reduce the Overall Cost of Marketing

Adding WhatsApp to your marketing plan can really boost your return on investment (ROI). When you crunch the numbers, you'll find that WhatsApp marketing costs a lot less compared to other ways of reaching customers. That's why it's a hit with small and medium-sized businesses all over the world.

According to a study, the average WhatsApp user opens the app more than 25 times every day. That means your message is way more likely to be seen – and seen multiple times – compared to emails or other channels.

5.Deliver High-Quality Customer Support 24/7

With WhatsApp as part of your business toolkit, you've got a powerful way to connect with your customers. Whether they have questions, need help with a product, or want to know about updates, you can handle it all easily.

But there's more. You can also use WhatsApp to get feedback from your customers. Just slip in a survey link or ask for their thoughts directly in your messages. It's a quick way to gather valuable info and improve what you offer.

So, WhatsApp isn't just for sending basic messages. You can use it to give personalized recommendations, offer tips on using your products, provide instant support, sort out issues, and even sell your stuff. It's like having a one-stop shop for all your customer needs.

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